In college I wrote a 12 page term paper on “Mindful Use of Instagram” which sought to highlight the potential negative effects of mindlessly scrolling through and posting on Instagram, and how to combat these effects in order to portray oneself how they see fit and not fall victim to the social media platforms confidence sucking structure and blah blah blah. Having witnessed many changes in the algorithm and use of “stories” since, I could likely update and tack on another 10 pages to the original work. As my collegiate days are over and that sounds like an exhausting and depressing feat, I have decided to divert my efforts to a more palatable subject:
why I believe Flume is secretly quitting music to focus on a career in Instagramming.
Flume has released virtually no music in the last year or so but he remains a household name within the music scene and is without a doubt a godfather in electronic pop. Unlike many Instagram influencers who gain traction with their impeccable looks and transition to becoming DJs when they’re no longer satisfied, Flume is flipping that model on its head. Of course, Flume has been playing shows here and there, but how does an artist of such critical and popular acclaim maintain a career and satisfy his million followers on the leading social media platform if not by sharing music? I’ll tell you- Flume humanizes himself to such an extent that one cannot be mad at him for not releasing music because his iconic smirk next to an instrument or scenic backdrop serves as an almost ASMResque experience for… the eyes. Let’s go through a couple of his posts to see what I’m rambling on about.
Flume took to Instagram to foreshadow his social presence for the year on January 7th. Just as user @marcelleonthemoon put so eloquently, “That smile… i cnt even handle it:)’
Just four days later, what do we get? An even bigger smile… People began to catch on. @Jademudge asked “Do u even exist anymore?” but then like clockwork the comments on the smile began to roll in and Jade was silenced in a sea of appreciation: “Creepy smile is *OK fingers emoji,” “Look at that smile,” “Happiest guy on the planet,” “He has the purest soul…”
And just like that, Flume had discovered a means of distracting his fans from the fact that no music was being released and simultaneously keeping (the majority of) them happy. Scroll quickly through the following posts to catch my drift:
Smile + Kangaroos (Brilliant)
Smile on the slopes (Brilliant)
Smile in fuzzy blankey (Adorable)
Smile with a puppy (Highly strategic and likely lead to purchasing of his own puppy)
Smile + music (Silencing any suspicion from conspiracy theorists like myself)
Comedic relief from all that cheeky smiling…
And just like that it keeps going… Flume has since gotten smilier, funnier and has his own dog… who also has his own account. He is a self-marketing genius. Do you think it is a coincidence that over 58.333 of his last 12 posts have included his dog, Percy? Do you really think the dog came up with the username @lilfriedchicken69 or do you think it was Flume? Will Percy be releasing music soon in an effort to wipe Lil Hank– Magic Castle’s surprisingly successful producing pupper- from the scene? There is some clear speculation going on here but how else do you explain this (take note of the guitar and production software):
Let’s go one level deeper, when Flume left WhatSoNot- he lost his partner in crime… his partner in music… perhaps after multiple solo-releases, things no longer felt the same. Plan of action? New partner, new industry. Having dominated music, Flume has recruited Percy and has a new plan of attack to leave his mark alongside Percy’s bark. Call me crazy but I think Flume has called music quits and will now focus on Instagram from here on out. I mean come on… just look at how happy he looks on his phone…