You Won’t Read This

By Kian McHugh

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You won’t read this. 

You scroll past Instagram posts without reading the captions… out of urgency. This isn’t a shame on you piece- I am guilty of doing the same and I think it is because at this point we’ve been conditioned to do so. As of late when I am looking for new music or judging whether an artist’s album is good or not, I skip halfway through and listen to about 15 seconds (sometimes less) before passing initial judgment. 

I think we’re honestly tired of caring so much but collectively embody this energy in a self-destructive manner. It’s not that you don’t want to read this or that I don’t feel that the artist deserves my undivided attention for a matter of minutes- it is moreso that there are infinite options of unique content (and things) to consume consume consume.

I’ve spent more time watching and talking about the “Damn Daniel” video than I’ve spent watching or talking about any other video on the internet. The beauty in committing to reading a whole book is that you form a legitimate relationship with it- this relationship can last for a matter of minutes or shape your life for months on end. While you may feel inspired by an Instagram post or YouTube video, it is not a singular viewing that really changes you. Be honest… is there a TED Talk video that ACTUALLY changed your view of the world? I would argue that hearing and reciting, “Stussy man,” has changed mine.

We live in an era of “all good things come to an end.” I say we must transform into an era of “all good things take time.” While the 1960s, like today, are readily recognized for intense hedonism amongst the youth- the contrast between the hyper-politicization of 1960’s music festivals and the contemporary, homogeneous corporate festival structure that has become the norm says it all. While many changes in youth culture over the last 5 decades were inevitable, our inability to pick something (even an idea), hold onto it and care for it deeply is extremely troublesome. Whether it be something, someone, or a state of mind- make sure you have something that you truly care for. This simple act may be the one thing capable of reminding us that even in 2019 life is truly worth living.

Written by Kian McHugh / Edited by Kenzie Jones / Photos by Jackson Hollister.

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