K Exclusive: AntiHana’s Call Your Mama Video Premier
AntiHana is not on your radar. Unless you’re a homie, or a student at Emerson College, the name does not ring a bell, but Hana Antrim is doing the work to put herself on the map in a way that’s meaningful and refreshing. If AntiHana got a million dollar deal from Atlantic tomorrow, it would be money well spent. She’s ready, and it’s easy to see when digging into her material. Obviously surrounded by talented people, AntiHana has created an image for herself hinged on the contemporary cynicism that oozes from people born from 1994 to 1997: the grey area between Gen Z and Millennial. Her videos are well produced and charming, with an edge that doesn’t feel over done. It’s heartening to see an artist with an obvious vision and proper presentation without the influence, and sculpting of a major label.
While being incredibly friendly, AntiHana does not have the ‘Average Joe’ appeal of artists like Clairo. She resonates professionalism in her art and commands attention like a pop star. As a music journalist I’m always drawn into comparisons, and tend to turn my nose up at those who claim all music should be considered within its own time frame and context. An a-historical approach to anything is annoying, and contemporary art does not have to tell anyone it is contemporary, it just is. I’m not going to compare AntiHana to anyone, because pretty soon we may all be comparing new artists to her. That’s where AntiHana really shines through, tracks like Do U Want It, Deadbolt (Bitch WTF), and Vaccine drip with funk, dip with disco, and boast like a young punk. The modern media scape has crafted some incredible young music aficionados, people who have a handle on all ends of the music spectrum, as accessibility equates to exposure. I would bet Hana’s record collection reflects that. Billie Eilish could be feeling AntiHana creeping up on her in the near future, her music feels closer to home, untarnished by young fame monetary influence. As someone who spends their free time listening to industrial records and going to noise sets in basements, I have listened to AntiHana’s entire SoundCloud discography. I haven’t gotten through Billie’s most recent record breaking album. Her perspective resonates on a generational level rather than genre and that makes it valuable, even if it’s never widely recognized.
The K is proud to host the premier of AntiHana’s new video Call Your Mama. It is a lovely visual revenge tale that lightheartedly captures female anger and comments on toxic masculinity. Along with video we were lucky enough to get in conversation with Hana and Emme Harris, her co-producer and director for the video.
I showed Emme (co-director/producer/editor) an early draft of this song about a year ago and she had this vision of a boy being terrorized by a bloody me in a school bus yard and we decided to make it happen. She turned it in as the final project for a class we were in together in the fall, Directing Image and Sound, and I turned it in for the creative component of my senior thesis, which was about female artist representation in music videos and how to not objectify your subjects.
To aid in this endeavor we had mostly women working behind the scenes to make the video, including the DPs, directors, and editors. We also tried to have some shots parallel each other in a meaningful way.
Yeah so for example in the opening shots, where the Boy (played by the very sweet Max Kolomatsky) is playing video games and absorbing media through which he’s subconsciously shaping his world view and behind him his bedroom wall is covered in male-gazey posters. The Girl character sits surrounded by zombified women, whose deadness is meant to represent not only the hurt felt when you get broken up with and your person doesn’t seem all that affected, but also the hurt that occurs when living in a society so rooted in patriarchy.
Speaking of zombified, we were lucky to work with three great make-up artists, Chloe Kerwin, Sam Berman, and Daniella Roberge, and I don’t want to spoil the ending but it wouldn’t be possible without Daniella!
Overall, we made a lot of people VERY cold in the pursuit of this project as we filmed in late December.
Hana and Emme:
We had an enormous amount of help on this video – thank you so much to everybody who chipped in. We had so much fun and almost broke from the stress of making the video so we hope people enjoy it!